Each year Pantone releases its Colour of The Year which involves a selection process requiring thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences.
2019 Colour of The Year is called Living Coral. PANTONE 16-1546 Living Coral emits the desired, familiar, and energising aspects of colour found in nature.
When Pantone announced Living Coral as the 2019 Colour of the Year, many were quick to point out the irony given the dire situation of our oceans. Over the last 30 years, 50% of the world’s coral reefs have been lost, stripping us of a valuable ecosystem. Now, Pantone, Adobe Stock, and non-profit The Ocean Agency have come together to draw attention to this plight with Glowing Glowing Gone. For this campaign, a set of three colours matching the fluorescent tones coral give off just prior to death have been released to the public.
“Living Coral is naturally exquisite, but ironically, it is the illuminating glow radiating from the dying coral that is demanding our attention,” says Laurie Pressman, VP of the Pantone Colour Institute. “It is as if the corals are sending a colour-coded SOS that says, ‘Please look at me; I need you to notice before I slip away.’ In that sense, these incredibly vibrant colours could be considered the colours of the climate crisis.”
Glowing Glowing Gone’s challenge to creatives is to use these colours, as well as Adobe Stock Images by The Ocean Agency, as a call to arms. By subtly reminding the public of what we risk losing, the hope is that this heightened awareness will provoke change. To that end, they’re asking creators to share their work using the hashtag #GlowingGone.
Coral Compass specialises in Marine LED lighting for home and public aquariums in the UK.